A refreshed way to discover and buy baseball game tickets.
Duration: September 2022–March 2023
Tools: Figma
Role: Product Designer
Overview: For my first major project at MLB, I redesigned the single game ticket pages for all 30 teams. This was part of a larger effort to modernize MLB’s ticketing experience and make purchasing a game ticket easier for fans.
Why did we do this?
Prior to the redesign, these single game ticket pages had 2 distinct challenges:
Fans had limited visibility into promotions, theme nights, and giveaways. Because of this, fans were unaware of what they could be missing at certain games.
A visually outdated interface made it difficult to see important game information, such as opponent, time, date, and venue.
What needed to change
In 2022, we set out to redesign this old, outdated page ahead of the 2023 baseball season. Our goal was to provide fans with more clarity of what games they were purchasing so they can make more informed decisions on games to attend.
The end result was an experience introduced a more modern visual design, stronger information hierarchy, and improved promotion visibility.
Live desktop designs from various clubs
Live mobile web designs from various clubs
