A fresh, dynamic app rebrand for baseball fans of all kinds.
Duration: September 2024–present (ongoing)
Tools: Figma, Photoshop
Role: Senior Product Designer
Overview: As part of a larger league-wide rebrand, the MLB Ballpark app got a new look and feel for the 2025 baseball season. The goal for this was to unify all products in MLB’s product ecosystem and create a stronger brand identity and visual impact for the MLB Ballpark iOS and Android app.
Where were we before
The old MLB Ballpark app was a disjointed experience that lacked visual impact and brand recognition. Ballpark’s UI and branding was super outdated and desperately needed a fresh coat of paint.
Justin Bieber said it best. Old Ballpark “was not clocking to you” (or really anyone.)
It was super difficult to use, and fans on both the App Store and Play Store were NOT shy about letting us know on how much they disliked the experience.
Where we landed
For the 2025 season, we were committed to giving fans a fresh, unified app experience that was easier to use, aligned with the rest of the products in MLB’s ecosystem, and most importantly, felt uniquely baseball.
The Home Tab in particular was aimed to create a more contextual experience that met fans where they were in their journey – before, during, and after game day.
For the 2026 season, we introduced localized imagery that further immerses fans in the unique environments of the ballpark they’ll be going to.
Going beyond the regular season…
Starting in Postseason 2025, we also introduced branded takeovers of the Home Tab for special MLB marquee events. These takeover moments help create a more distinct, celebratory experience for fans attending these feature games.
